Your privacy is important to us.
This Privacy Policy describes how the website soccerupdatesnow.com, operated by ACTIVEVIEW OÜ | Registration No. 16639782 (Estonia), established and operated in Estonia, handles information relating to users, in accordance with the General Data Protection Regulation (GDPR – EU 2016/679) and, where applicable, the Brazilian General Data Protection Law (LGPD – Law No. 13.709/2018).
By accessing or using this website, the user acknowledges and accepts the terms of this Policy.
1. Identification of the Data Controller
In accordance with applicable legislation, the controller of personal data is:
Data controller:
ACTIVEVIEW OÜ
Registration No. 16639782
Kotkapoja tn 2a-10, Tallinn 10615, Harju, Estonia
The website soccerupdatesnow.com acts exclusively as a content publisher and does not sell any products or services. It does not actively process personal data for direct advertising purposes.
2. The Website’s Role as a Publisher
The website soccerupdatesnow.com provides informational and educational content relating to sports, news, technology, entertainment and other subjects of general interest, as well as advertising space. Advertising, traffic acquisition and monetization services for the website are provided by LEGACY MEDIA DIGITAL LLC (30-1482216).
The collection and processing of data relating to ad serving, audience measurement and ad personalization are carried out by third-party partners, in particular Google AdSense / Google Ad Manager, in accordance with their own privacy and data protection policies.
The website does not directly access, store or control the personal data used by its advertising partners.
3. Data That May Be Collected
Data may be collected in different ways:
- Information voluntarily provided by the user, such as email addresses submitted through contact forms or newsletter sign-ups;
- Browsing data collected automatically through cookies and similar technologies, such as IP address, browser type, pages visited and time spent on the website.
4. Purposes of Data Processing
Data may be used to:
- ensure the proper functioning of the website;
- improve the user experience and optimize content;
- send informational communications where the user has consented to them;
- comply with legal or regulatory obligations.
5. Legal Basis for Data Processing (LGPD and GDPR)
Data processing is carried out on the following legal bases:
a) User Consent
(LGPD – Art. 7, I | GDPR – Art. 6(1)(a))
Where necessary, in particular for the use of cookies and personalized advertising, processing is based on free, informed and explicit consent, which may be withdrawn at any time.
b) Legitimate Interest
(LGPD – Art. 7, IX | GDPR – Art. 6(1)(f))
Used in a limited and proportionate manner in order to:
- display non-personalized advertising;
- measure performance and compile statistics;
- prevent fraud, ensure security and keep the system operating correctly.
6. Data Retention and Storage
Any personal data collected is retained only for as long as necessary for the purposes for which it was collected, in accordance with the applicable legal bases.
Where processing is based on the user’s consent, data will be retained until that consent is withdrawn or until it is no longer necessary.
After the retention period, data will be deleted, anonymized or made inaccessible in line with information security best practices.
7. Cookies and Tracking Technologies
We use cookies and similar technologies in order to improve browsing, analyze traffic and enable the display of advertising.
Users may manage or disable cookies through their browser settings, acknowledging that doing so may affect certain features of the website.
8. Third-Party Cookies and Advertising
This website uses third-party services, including:
- Google Analytics;
- Google AdSense / Google Ad Manager, which may use the DoubleClick cookie.
Google and its partners may collect, use and process data in accordance with their official policy:
https://policies.google.com/technologies/partner-sites
9. Ad Controls and Advertising Preferences
Users may manage or disable ad personalization through the following tools:
https://www.google.com/settings/ads
https://www.youradchoices.com
10. User Rights (Data Subject – LGPD)
In accordance with Article 18 of the LGPD, users have the following rights:
- confirmation that processing of their data is taking place;
- access to their personal data;
- correction of incomplete, inaccurate or out-of-date data;
- anonymization, blocking or deletion of unnecessary or excessive data;
- data portability, where applicable;
- information about the sharing of data with third parties;
- withdrawal of consent;
- objection to processing based on legitimate interest.
11. Exercising User Rights
Users may exercise their rights at any time through the following contact channel:
Requests will be reviewed and handled within the timeframes set out in applicable legislation.
12. Opting Out of Google Analytics
Users may prevent the collection of their data by Google Analytics using the official tool provided by Google:
https://tools.google.com/dlpage/gaoptout
13. Links to External Websites
This website may contain links to external pages that are not operated by us.
We are not responsible for the content or privacy policies of those websites.
14. Data Security
Appropriate technical and administrative measures are adopted in order to protect information against unauthorized access, loss, alteration or improper disclosure.
15. Updates to This Policy
This Privacy Policy takes effect as of 2026 and may be updated at any time.
We recommend reviewing it regularly.
Continued use of the website after any change will be considered acceptance of the updated version.